Our Experience With Steam Greenlight

Letter Quest has been on Greenlight since April 11, 2014…which is an interesting date, since it also happens to be the first day of PAX East 2014. Unfortunately we overlooked this fact when we added Letter Quest to Greenlight. It’s funny, when you’re getting a Greenlight page ready, you pay attention to all the details – a nice trailer, quality screenshots, a concise description, etc…and then you forget to do a thorough search for major gaming events that are currently happening!


We’re doing okay on Greenlight now, although after 95 days on there we’re still only 52% of the way to the top 100, as you can see here:


Based on other devs that have been kind enough to share their Greenlight stats, we’ve seen that a lot of titles get around 7,000 – 10,000 visitors in their first day or two on Greenlight, just from traffic on Steam. We only have just over 9000 total, after 95 days! We’re assuming that is the effect of launching on the first day of PAX East – our first few days didn’t bring in very many visitors.

We’ve been doing okay since, but it’s certainly a long process. Letter Quest is a word game at its core, and as such doesn’t seem to appeal to a large portion of the people that vote on Greenlight. We have a demo and link to it in our Steam description, but that doesn’t seem to make much difference, most people never click to try the demo. We’re trying to find a way to get more people to try the game, because almost everyone that plays it gets hooked and really enjoys it, even people that don’t normally like word games.

Luckily we got a bit of a boost in visitors and votes when we put a Letter Quest demo on Newgrounds a few weeks ago. The demo has been played over 25,000 times as the time this was written, which is fantastic! It also managed an average rating of 3.96/5 from 780 votes, which we’re told is really, really good for a demo on Newgrounds, since most players downvote demos on there simply due to them being a demo (most Newgrounds players expect full free versions of games).

The official launch of Letter Quest on PC and Mac is happening on July 22, 2014 and we’re hoping that helps with Greenlight votes as well. Every copy of the game will come with a Steam key if/when we get onto Steam. Also, right now we’re only selling the desktop version via Humble widgets on the official Letter Quest site. Once the full release of Letter Quest happens on July 22, we plan on selling Letter Quest on several different stores, and hopefully that will help with sales and Greenlight votes!

Hopefully in the next month or so I’ll be doing a new post on how we got through Greenlight and will be bringing Letter Quest to Steam! 🙂

Oh, and if you have a moment to spare please consider voting for Letter Quest on Greenlight:

Vote on the web by clicking here

Vote on Steam by clicking here

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