Newgrounds and Letter Quest Demo

We recently started selling an early access version of Letter Quest over at www.letterquestgame.com and wanted to find some ways to market it and get the word out. Someone suggested we look at Newgrounds and post our new Letter Quest demo there. We’re very familiar with Newgrounds, and have been watching and playing content on there for many, many years. But we also know that there aren’t a lot of game demos on Newgrounds, generally it’s full games, and quite often they are games that are not available in any other form. But we decided to take a shot and see what would...

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Choose Your Words Carefully!

When making the page for our new Letter Quest demo, we decided to add a nice frame around the demo, with a button just above the demo. The point of the button was to get players to click it if/when they wanted to buy the game, and it would take them to the page where they could do so. We keep reading about how your “call to action” button should be nice and large, and be highly visible, have attention drawn to it, etc. So this is the button we made: Now, there’s a few things wrong with that. First off, when you’re on the demo page, that button is just above the game,...

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Letter Quest now available on Amazon Appstore for Android!

As many of you are well aware, we’ve been having quite a bit of problems with bringing Letter Quest out worldwide on Google Play. The trouble is how Google handles taxes on app sales…or rather, how they don’t really handle them at all! They forward the tax on to us, and then we’re responsible for squaring things up with every single country’s tax authority at year end, which is a nightmare! Recently we started looking into Amazon Apps. Turns out they handle taxes in a much more straight-forward way: they collect the income, taxes, etc. from sales and handle it...

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Letter Quest In-App Purchases and Revenue

We’ve spent a lot of time trying to find an in-app purchase strategy that is both fair to players, and makes us some money. When we first launched Letter Quest, we went with a very simple IAP model of a $1.99 gem doubler, and some gem packs. The issue with that was that we were very fair with the gems that players earn as they play, as we spent a lot of time balancing the game…so of course very few people actually bought the gem doubler. We honestly expected that might happen. Several nice players bought it anyway and then toggled it off, just to support us. The game was free,...

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Affiliate Program for iTunes

I recently saw the topic of the iTunes affiliate program come up over on My-Indie-Story. First off, that site is fantastic, and if you’re a mobile game developer you should definitely check out all of his articles! He’s very transparent with his revenue, and gives very detailed breakdowns about what works, what doesn’t, etc. Now back to affiliate programs. Up until now, I never really knew what that even meant. After reading up on it, it turns out that you can make money with iTunes just by sending people there with special affiliate links. Basically how this works is, you...

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Letter Quest: Grimm’s Journey now out on Android!

Letter Quest: Grimm’s Journey is now available on Google Play! Our official release date is Feb. 5, 2014 but since the Android build was ready to go, we thought we’d get a little head start on that version! We’ve already had lots of positive feedback about the Android version, and everyone seems to be enjoying it. This makes us super-happy! So give the game a try, see what you think! Feel free to leave us a comment or a review if you get a chance, we’d love to hear your feedback....

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