Letter Quest Price Change on PC and Mac

First off, a huge thank you to everyone that has purchased Letter Quest so far! We really appreciate your support, and we hope that you’ve been enjoying the game! As some of you may have noticed, we recently decreased the price of Letter Quest. We put a lot of time and effort into this decision, and have been stressing over it for many days. And before the initial release, we put a ton of time into choosing what we thought was a fair price. I can honestly say that I’ve been losing sleep over the decision for a few days. Let me explain how we’ve approached pricing (and if you’d like to know what we’re doing/offering for people that already bought the game at $7.99, please click here). When we decided upon our original price of $9.99 for the PC and Mac version (which no one has ever paid, the game has been on sale for $7.99 since day 1), we looked at many factors, including: Letter Quest was a mobile game first, and is free on iOS and Android, with a $2.99 purchase to unlock all of the additional weapons, tilesets, and Rose (ie: the “full game”) For the desktop release, we made a huge amount of changes. What are other indie games like ours charging? What are other games charging that also were originally mobile games? All of the desktop changes took nearly 4 months of full-time work. We think that Letter Quest on desktop feels like a desktop game now, not a mobile port. So we felt justified in asking $9.99 for the game, and did a lot of research into other indie titles that released in the last 6 months, looking at the quality of their artwork, length of the game, how long the dev time was, etc. – basically anything we could use to gather info and help us with our decision. We found that $9.99 was a very common and seemingly fair price for a game like ours. Unfortunately we have realized that (based on some people’s feedback and the fact that the mobile version exists) Letter Quest will always be seen as a “mobile port brought to desktop”, even though it barely resembles the mobile version anymore. And so a lot of people see it that way, and can’t justify paying the $9.99 price (or even the $7.99 sale price). Add to that the fact that “word games” in general seem to be a hard sell these days, and it started to become clear that our price point just wasn’t going to work. Also, I personally emailed over 40 members of the press about the Letter Quest release, most of which I emailed two weeks before the game’s release (I would have loved to have given them more notice, but the truth is that I’m out of money, and couldn’t afford to sit on a finished game for any longer without any sales revenue), and ended up getting zero coverage. Not a single mention anywhere. No reviews. No news posts. No previews. Nothing. We’re not sure what happened, maybe my email wasn’t very good (although I also emailed tons of press about Letter Quest on mobile back in February and got a lot of coverage, and people even mentioning that they loved how I pitched the game), maybe most PC and Mac sites really don’t care about word games, maybe the price was too high? We have no idea honestly. Maybe it was a combination of things? We also realized that we’re still not a very well-known company – most players out...

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Letter Quest Video – by Twisted Inc

Today we have an excellent video by the very talented youtuber Twisted Inc. You can check out more of his awesome videos on his youtube channel or follow him on twitter. He’s also looking for more indie games to do videos of, so if you’re a dev with a cool game drop him a line! We want to say a sincere thank you to Twisted Inc for making this video, we really appreciate it! I especially loved the part where he’s trying to guess the treasure chest word, had me and my girlfriend laughing!...

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Apple’s new Advertising Identifier Usage and App Updating

We recently released a huge update for Letter Quest, and when we went to submit it to Apple, we were presented with some new popup asking all kinds of questions about an advertising ID, whether or not we were using it, and how we were using it. I read up on it and figured out how to answer everything, and submitted the update like usual. A week later, the update was rejected. The reason given was that we were using the advertiser ID in our app, but didn’t have any ads. Strange, I could swear that we added AdMob banner ads and Vungle video ads in the most recent update. A quick test in the app and yes, both of those ad types are actually in there (until you buy something in the game, then they’re removed). So what gives? Turns out that Apple reviewers probably don’t spend a lot of time testing each app update they receive, which makes sense given the volume they must deal with. However, the ads in Letter Quest are quite easy to find. So I assumed that our app actually was okay, and should be approved, so I entered an appeal to the rejection. Basically I explained in painstaking detail how to find the banner and Vungle ads, how to trigger them, when they show up and under what conditions, etc. Two days later and the update was approved with no changes on our part. So what should you take away from this? If you use ads in your app (iAd doesn’t count for this purpose), then make sure to include very detailed instructions about how to view/access them, how/when they show up, and what type of ads you have in your app in the review notes when you submit your app or app update. All told this silliness caused us to have an app that finally became available on a Monday afternoon instead of Friday evening, which is brutal, considering we tend to see our highest revenue on weekends. Disappointing, but at least it should never happen again – I’ll be giving tons of info with every app review in the notes from now...

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Steam Greenlight Submission!

Yesterday (April 11, 2014) we added Letter Quest: Grimm’s Journey to Steam Greenlight‘s voting system. We’re hoping that it gets greenlit, as we think that Letter Quest would be a great game on Steam. We’ve had a ton of players asking for a desktop version for several months, and this would certainly help us get there! If you’d like to help us out, vote “yes” by clicking the link below. Thank you so much! Creating the Greenlight page was actually pretty straightforward, although it was a huge amount of work. We recently redesigned the entire UI in Letter Quest, partly because we wanted to improve on how it looked before, and also because we really wanted the game to shine on the Greenlight page. We also created a new trailer for Greenlight, with the Greenlight logo at the end. And then we wrote the description for the Greenlight page, which went through about a dozen revisions and took far too long! We’ve been live on Greenlight for about 16 hours now, and here’s our current stats: It’s hard not to get addicted to refreshing that page to see the changes. So far I’m doing well, probably because I’m too busy with the overwhelming amount of work that’s still remaining with getting Letter Quest on Amazon Apps, PC/Mac, the Mac App Store, finishing the new update, etc. Ah, the life of an indie! I’ll try to post some update posts every day or two with our progress on Steam Greenlight, and any tips/tricks that I figure out along the way! For now I leave you with this excellent article from Tuts+ about getting onto Steam Greenlight. Honestly everyone should read all of their articles as there’s some great info in...

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